Marketing & PHP
One of my favorite blogs had this new post, author Richard Heyes discusses PHP being used as backend for a scaleable marketing endevor. Richard says:
I recently read an interesting example at Neil Shearing’s internet marketing strategies blog of combining .NET desktop software with a PHP backend.
We all know PHP is often slated by “real programmers” as a scripting language only useful for kiddie’s home pages, and its nice to see a serious marketer choosing PHP to power the backend to a serious piece of viral software with the potential to go load-mad.